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Need More Traffic? Optimize Your Website! (Part IV)

May 10, 2023· tags : Computer Repair Consulting· No Comments

There is one last step needed to move your website into high gear. This step is both easy and hard to implement. How is that for ambiguity? This technique is called linking.In this case, linking is when one website connects via a hyperlink to another website.Search engines such as Google use the number of links coming into your website to judge how important it may be to searchers. Links from websites that have a higher page rank than your website will benefit you the most.When linking, you need to find links that compliment your content. On our Arabian horse website, we may get links from a website that sells saddles or veterinary services.You could get a link from an online gambling service, but does that really develop your website’s theme and credibility?Everything the customer sees should further your goal. It does not matter if your site is a sales site or a public service site.You have spent a lot of time and effort establishing the quality of your website and the level of your expertise. It would be a shame to compromise it. Presenting a consistent professional message is essential to the success of your website.The various search engines reason that if you have many inbound hyperlinks, then you must be a resource for other websites.This will increase your ranking on the search engines.If you post articles to the submission sites we talked about in part 3, you will start to get the benefit of inbound links as they are picked up and posted to other websites and ezines.You will have to be patient though; it is not a rapid process.The mechanics of implementing the processes we have talked about are beyond the scope of an article. Many good books are available to show you how to change the technical aspects of your website or you can hire a consultant to handle everything for you.If you do hire someone, understand a pretty website does not necessarily make an effective website. Keep it simple, keep it effective and close the sale. Let the big corporations keep the showy flash presentations and watch your website become a profit center for you and your family.For the do-it-yourselfer, try “Electronic Marketing for Small Business” by Tom Antion. It is a great book on how to market your small business.Until next time, optimize!

Missed Opportunities That Small Businesses Make Everyday To Increase Income and Leverage The Company

May 5, 2023· tags : business ideas, etsy small business, small business, small business check, small business ideas, small business owner, small business tiktok, small business tips, small business vlog, small scale business· No Comments

Amazingly there are business opportunities around us everyday. Our biggest struggle is being able to recognized them when they are presented to us. Also with recognizing an opportunity, is learning how to capitalize on it financial? It can be a balancing act, especially for the Small Business Owner. Listing below are Five Ways To Discover An Opportunity.BIG COMPLAINT OPPORTUNITYA great business opportunity is to listen to complaints from customers, from other people, from clients, from customer service postings, from people within your industry, or within your circle or community. Look to provide your services as a solution. Learn what others are not offering and start to offer what’s lacking. Fill in the holes of what’s lacking from the services that your competition does not provide. For example, the complaint is prices are to high for small or private businesses to have someone to come and clean a small office space. You are the owner of a small Cleaning Service, that can’t really compete with larger services due to lack of staff. However, recognize this hole in a larger company services. They don’t really work with small jobs or provide one day Business to Business cleaning service at an affordable prices. Maybe if you contact, other small businesses, small apartment complexes, small unit business or private companies, this could be a better fit for your business. If nothing else you could certainly out price larger companies, due to lower over head.HELPING OTHERS OR VOLUNTEER OPPORTUNITYI can’t count how many times volunteering and just helping other has brought me business opportunities. I volunteer just because I enjoy giving back. However, it seems that opportunities from me giving my time to others always finds its way back to me. I teach a class Facebook for Baby Boomers, at the local libraries or community centers. The Houston Chronicle Newspaper found out & did a feature article in the Senior Section. My business increased, because other senior groups offered for me to come and coach there groups. How can you use your hobby, skills and talents to give back to others?TRACKING AN OPPORTUNITYTracking is really a simple and often under utilized way to gain business opportunities for yourself. By tracking Demographics or Social Trends of your industry you can place your business services right in the middle of the action, so to speak. Demographics are traits that can determine buying behavior or product preferences. Demographic tracking can include age, income, or geographical region. Determine which demographic area does your product or service include the most people, then market to them. Looking at the Social Trends as well, is also a good way to determine which direction your industry is going. Are they moving offline, or online? Are they using sources like Websites & Blogs,which are great social trends for most small business right now. Creating a Business Social Media site to track business opportunities can also be an inexpensive solution for small businesses.CAPITALIZE ON NEW TECHNOLOGY OPPORTUNITYCapitalizing on new technology is easy to recognize in the big picture. For example how computers replaced typewriters or how smart phones are replacing cell phone. Technology is always moving and growing in every industry. However, it is the business that recognizes the small needs and capitalizes on it that can really crave out an exclusive niche for themselves. Let’s go back to the Cleaning Service. If that same company integrates, Eco- Friendly Products for Offices, Homes, and safe for uses around kids. This business has now used new technology to increase business opportunities.CAPITALIZE ON NEW LAWS OPPORTUNITYCapitalizing on new laws can create needs for consultants, training, and products. So it’s important to stay alert to the opportunities these types of changes can bring. For a while companies like Amazon relished the opportunity of no sale taxes. It afforded them lower prices to consumers of products. The law is now changing, but what a sweet spot deal it has been for all these many years for Amazon. Can you find your sweet spot?

There is an excessive amount of traffic coming from your Region.

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A Different Solution for Business Inventory Financing

We feel sorry for you. Your firm is not in the service industry. They are the lucky ones with respect to inventory financing – there is no inventory! Unlike your business, which produces goods and carries inventory to meet customer order needs your services firms have no storage requirements!If your firm has an investment in inventory then financing for that asset is often, if not always, vital. Financing via bank credit lines for the inventory component of your balance sheet is always difficult, if not in some cases impossible. Most business owners and financial managers know that of your two major current assets ( receivables and inventory ) that banks prefer receivable, aka a/r financing.So how do you finance your inventory, and what are the requirements to get such a facility in place? The reality is that every business is different and your firm will have different categories of inventory – most commonly they are raw materials, work in progress, and finished goods.Inventory financing in Canada is most often financed under an ABL facility. What is ABL is the next question our clients always ask. The acronym stands for asset based lending, and is a specialized type of financing that is mostly carried out by non bank institutions. Facility sizes tend to range from 250k and up, as it is not really economical for all parties (you and the lender) for finance amounts much under that.Your ability to control, report, and purchase inventory most economically are key drivers in an inventory financing decision made by your inventory financier. Your ability to monitor, stock, and produce and bill and collect are the basic requirements for an inventory financing facility. We would point out that in many cases this facility also includes a receivable component, because, as we all known, inventory flows into a receivable which flows into… dare we say it… cash!If you are unable to finance your inventory properly you can very easily get into what can best be describe as a ‘ cash trap ‘- and that’s not a good trap to be in. Typically each one thousand dollars of inventory on hand can cost you between 150 and 250 dollars per year when you take into account some obvious and not so obvious factors such as financing costs, storage, handling, insurance, and deterioration of the inventory which by its necessity forces you to do an asset write down.The irony is of course that you can have too much inventory or too little, it’s a balance act.When you arrange inventory financing you want to ensure you have reasonable levels of product – so you need to focus on both financing cost and order costs.If you have inventory financing fast efficient turns are potentially more possible and you annual carrying costs can be dramatically reduced- don’t forget that the cash you invest in inventory could be put to work elsewhere and in many cases earn, for example, at least 12% more in profits. That’s a very typical number for a manufacturer.Financing inventory is a challenge – you want to be able to take advantage of volume discounts, but at the same time limit your investment in inventory while satisfying customer order needs. Whew! That’s a real teeter totter don’t you think?!Speak to a trusted, credible and experienced business financing advisor who can guide you through inventory financing in a manner that supports your business and industry. Beating the inventory financing challenge is a solid financial accomplishment.

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May 2, 2023· tags : Animation, Arts and Entertainment, Body Piercings, Casino Gambling, FictionTattoos, Film Editing, Movies TV, Music, Music Industry, Music Instruction, Painting, Performing Arts, Photography, Visual Graphic Arts· No Comments